Update 11/2023

Happy Holidays! We hope everyone had a fun and safe Thanksgiving holiday! This blog post will be a general update. The next update should be towards the end of December or just after the 1st of the new year.

AI Moderation

We are getting closer to coming out of our beta period, and as we’ve added more creators it’s imperative that we leverage tech to best monitor all content postings and subscriber interactions. Currently our moderation has been human moderation, so it’s time to utilize innovative tech for assistance in this area that’s super important for maintaining a safe platform for all users. We’ve been told that the AI will get better and better over time as the AI ‘learns’ our business and what content ultimately is worthy of flagging for our staff’s attention. There are many posts and interactions occurring daily and this will ramp up when we publicly launch. We want to be prepared, so we feel bringing in well-vetted AI moderation is key to keeping the platform properly monitored and managed for all users.

Creator Verification

We will be integrating software for creator verification. This new software is a Know-Your-Customer (KYC) compliance platform that includes Anti-Money Laundering (AML) tools and digital identity services for screening and AML screening. 

This is an important safety feature so we can confirm creators are who they say they are.

Multi-currency Global Payout Processor

We will be integrating https://tipalti.com/ for creator payouts. Tipalti allows cross-border payments to 196 countries in 120 currencies via 6 payment methods. They handle payouts for massive platforms like Twitch. Tipalti is recognized by financial regulators around the world to support you with fast, accurate, and secure payments. Tipalti uses AI to uncover patterns that help flag potential fraudsters and automatically scans all payee records against a range of “Do Not Pay” lists during onboarding and before each payment, ensuring every payment is checked for legitimacy and legality. 

Moving to this new payout processor will allow us to maintain one payout processor that will handle all creator payouts across the world. Once we launch this, we will be asking all the existing creators to set up with Tipalti. The setup is simple, and we will provide step-by-step instructions on how to add your bank account when ready. 

BrandArmy Creator Ball

Thank you to everyone that attended our first BrandArmy Creators Ball! It was a great success with hundreds attending! We had agency heads, managers, and creators attend this unforgettable event. Everyone looked amazing, and it was great to meet so many people! We are excited to invite everyone to our official launch event which we expect to be in March or April of 2024… so get ready!

Launch

As mentioned, we’re expecting to launch in March or April of 2024. This will be the launch of the platform, which means we’ll be open to all creators and their social media audiences. This will be separate from when we have our physical launch party. We will of course notify everyone with plenty of advance notice for the date of our launch party in Los Angeles.

Referral Program

We pay for referrals! Creators referred to BrandArmy have generated millions in revenue! Our platform has benefited from creators loving BrandArmy so much that they’ve referred other creators to our platform. Wanted to give a HUGE THANK YOU to everyone that’s referred creators to BrandArmy making our referral program such a success! Having a strong referral program has allowed us to grow in an economical way while creating a strong creator community enjoying their BrandArmy experience.

How It Works

Every subscriber and creator on BrandArmy has their own unique referral code. Go to your profile, then ‘Edit Profile’ and scroll down to the bottom where you will see ‘Referral Code’. As you’ll see your referral code is randomized letters unique only to your account. There’s also an icon where you can copy your referral code link for sharing. That link automatically includes your referral code when the person you refer clicks on that referral link, ensuring you get credit for that referred creator. 

Referral % 

We pay 3% of our 15% platform fee to the referring user (creator or subscriber). The 3% comes out of BrandArmy’s cut and not the referred creator’s money. The referral code is how referral earnings are tracked and connected to the referring creator’s account. 

Creators, please email us at general@brandarmy.com if you’d like your referral code to be customized and easier to remember (like the name or handle everyone knows you as on social media) and share instead of the randomized letters. 

Referral Earnings & Tracking

When the referred creator enters the referral code of the referring BrandArmy creator, the referring creator will have this information tracked via their dashboard.

To find your referred creators and referral earnings, go to your Profile…then Menu (from Profile) > My Wallet > *Referral Earnings

*Below ‘Earnings Statistics’ and above ‘Transactions & Breakdown’

Tech Improvements

Our tech team is led by the former CTO of StockX ($3B) who scaled their development team to over 100+ developers, along with StockX’s first iOS hire who ran StockX’s front-end for their first 6yrs and who is now responsible for BrandArmy’s front-end as well. We’ve also hired a 3rd former StockX employee who handles QA for our platform, who is the best QA we’ve ever worked with. We’re excited to have a world-class tech team building out a great platform for creators that are hungry for platform independence and want to take full financial control of their social media and their reach. 

Our development team has been hard at work coding and rearchitecting BrandArmy from the ground up. Why? We want the platform to be scalable to any level and for the platform to be easier for different types of creators to use for their specific needs and social media audiences. This has all been in motion and will go live for testing around late January to early February (which is why the official launch is anticipated to be in March or April, after testing). 

We’re excited to share what the version of the platform will be capable of! We think what we’re building will be the best platform for the vast majority of creators and popular internet personalities looking for social media audience monetization and equally as important, community.  

In Closing…

Thank you (if you got this far). Our next update will come in January. Please reach out to general@brandarmy.com if you need any platform assistance or any help whatsoever. 

Wishing everyone a safe and wonderful holiday season! And of course we wish all creators transacting on BrandArmy a fun and profitable 2024!

All the best…BrandArmy Team