Unlock Hidden Profits: Turn Your Video Library into a Cash Cow

As a content creator, you know how demanding posting schedules can be: not only do you have to constantly churn out content, but oftentimes, separate platforms demand different content depending on your audience. 

Amidst the hustle and bustle, it’s easy to forget that one strategy can help you work smarter, not harder, especially when it comes to labor-intensive video formats: syndication. 

Below, we’ll outline several ways to repurpose your past videos, turn a profit, and connect with fans directly using the power of your BrandArmy channel. 

5 Ways to Repurpose and Profit From Past Content

Looking for ways to repurpose your older video library and make some extra income in the process? Here are 5 proven ways to bring your content to new eyeballs: 

Split Long-form Creations Into Smaller Episodes

Transform multiple videos into a themed anthology or cut down long-form creations into shorter episodes. You can sell your repurposed episodes directly to fans behind a paywall or deliver it as part of a subscription tier on your BrandArmy channel. 

Livestream Your Reactions to Past Videos 

Reaction content is more popular than ever: go down memory lane and monetize all in one sitting. Livestream your live reaction to older video content via your BrandArmy channel, where fans can leave tips and pay for access to your stream. 

Send Out BTS Videos to Your Subscribers

Do you have a viral video that fans constantly reference? Go back into your hard drives and piece together any BTS or blooper footage– fans love seeing the process, and extra footage, even if it’s just a small extension of the original episode, can provide genuine value to your audience. You can monetize this extended footage by selling it at a price of your choice through your BrandArmy channel. 

Monetize Across Several Platforms 

BrandArmy is the only platform where your content will reach fans 100% of the time, cutting out the middleman of arbitrary social media algorithms. That being said, our creators are free to monetize across several platforms. While ad revenue and sponsorships can be an unstable source of income, especially in comparison to subscription platforms, you’d be surprised how getting your old videos in front of new eyes and ears can reinvigorate your content. 

Repost to a Different Sector of Your Audience

BrandArmy makes it easy to repurpose content for separate segments of your audience. Create different subscription tiers, each with it’s own price point and access level. You can edit your subscription tiers on your BrandArmy channel by navigating to Menu and then Manage Subscriptions. 

Once you’ve established your subscription tiers, repurposing your videos is easy– simply upload them to BrandArmy and select which tier you’d like the asset to be delivered to. This way, fans can only view your content once they’ve signed up and paid for the respective tier. Best of all, you can repurpose the same piece of content and send it to a different subscription tier in the future to draw in additional revenue from fans. 

Video Monetization FAQs

Monetizing your video content can get confusing, especially if you’re just starting out as a content creator. Use these commonly asked questions and answers to help you parse through the noise: 

Can you monetize old videos?

Absolutely! We share several strategies for monetizing old videos above, but some key methods include repurposing the content through livestreams or repackaging an extended or behind-the-scenes cut. 

How to earn money from content creation?

There are many ways to monetize your content, but the most dependable method is via subscriptions and pay-walled content as provided on platforms like BrandArmy. Ad revenue and sponsorships are fine supplements, but their unpredictability can be challenging when it comes to generating sustainable income. 

How can I repurpose old content?

BrandArmy’s platform provides multiple ways to monetize and repurpose old content. You can use subscription tiers, paywalled content, and tipped live streams to boost your revenue, find a new home for your content, and connect directly with fans. 

How can I earn money from video? 

You can earn money from videos in many ways, as outlined above. Most creators assume the best way is to make money from ad revenue and the occasional sponsorship, but crafting subscription tiers and paywalled content at a price of your choosing is much more dependable. BrandArmy enables creators to build out subscription tiers and an interactive content store within a matter of minutes.  

There are plenty of ways to monetize past video content (and any content in your library for that matter) through BrandArmy. Get started by applying for your channel here.