What’s New In BrandArmy 2.0

Over the past several months, we’ve had a blast enabling our creators to earn literal millions from connecting with their audiences. There is much to celebrate– BrandArmy creators have full ownership of their platforms, setting their own prices while unlocking hidden revenue with paywalled content and subscription tiers. 

We’re just getting started. 

Our team is committed to building the most supportive environment for creatives, allowing the most captivating entertainers to follow their dreams and find sustainable income. We take feedback to heart and improving BrandArmy alongside some of the best and brightest is one of the greatest privileges of our jobs. 

That being said, enter in BrandArmy 2.0! Below, we’ll outline everything you can expect from our updated website and platform: 

A Sleeker Experience

We’ve heard your feedback and created a stronger and sleeker BrandArmy, hiring a world-class engineering team to code from the ground up. V2 includes a full rebrand, with BrandArmy channels offering a simpler and aesthetically pleasing consumer experience. We updated design elements to make it easier for audience members to gain access to content and help makers drive engagement and revenue. 

While not in the initial launch, creators can expect modular design features rolled out in the coming months, allowing makers to customize fonts, text, colors, themes, and more. 

Website Updates

Alongside the BrandArmy channels, our main website will also undergo an aesthetic refresh. We’re building out our infrastructure to uphold community in as many spaces as there are niches, enabling more makers to craft careers on their own terms. 

Enhanced Security Measures 

Maker and content security is of utmost importance, which is why we’ve implemented anti-piracy technology and proprietary media storage. Each piece of content on BrandArmy will be stored in an encrypted, enterprise-grade vault, with unique authentication paired with each asset. 

Content Moderation

BrandArmy leverages AI-powered moderation software to automatically flag content and communications that is potentially inappropriate, harmful, or falls outside of community guidelines. As with any machine learning model, this software learns as it goes, so we can only expect our auto-moderation to become more robust as we host more creators and audiences. 

We do not currently implement automatic take downs, and if you feel you or an audience member has been wrongfully flagged, please reach out to us at support@brandarmy.com. Automatic removal of harmful content is expected to become a part of BA’s ecosystem at some point as we continue to scale, but our engineers are working daily to ensure we provide guidance for human-level accuracy. 

Updated Fee Structure

BrandArmy V2 ushers in a simplified fee structure: while our current fee structure stands as a 15% platform fee plus a pass-through fee of your selected payment processing, our V2 structure will be set as 20% all in, with 80% going directly to creators. This takes the guesswork out of moving between different payout methods, making it easier for many makers to predict income. 

Those who have been a part of BrandArmy prior to the launch of V2 can opt-in to choose the new payment method, but will otherwise keep the same fee structure by default. 

In short, if you do not want your fee structure to be updated, you don’t need to do anything. If you’d like to opt in, you can message your BrandArmy representative or email us at general@brandarmy.com. 

Creator Comms

Name subject to change, but the BrandArmy team is developing an automated texting service, offering creators free insights, updates, tutorials, exclusive event invites and more. It’s a two-way street: creators can also interface directly with the team, seeking support or answering any questions they may have over text. 

We pride ourselves on being as available as possible for our makers, and while this update is still in development, we would love to loop in any interested creators. Please let us know if you’d like to be included in the beta of this service by emailing victoria@brandarmy.com with your mobile number and she’ll add you in. Once added, you’re free to opt-out at any time if needed. 

Earn More with Referrals

Our updated interface and slieu of new creator-friendly features make it the perfect time to consider referring a friend to the platform. Some of our creators have made over 100K in referral fees alone, so it’s certainly worth considering to increase your revenue and provide resources to your network. 

For any creator you refer, you earn 3% of their revenue for their first year on the platform. Reminder: the 3% comes out of BrandArmy’s cut, not from the creator you’ve referred. There’s also no limit on how many creators you can refer. So as you can imagine (and some of you have already hugely benefited from) it’s a no-brainer and a super easy way to make some extra cash!

To find your referral code in V1 of BrandArmy, you can navigate to Profile then to Edit Profile and scrolling down to reveal your referral code on your BrandArmy channel. To earn the 3%, your referred creator must enter in your unique referral code during sign up (via http://brandarmy.com/apply). 

You can also opt to send them a direct referral link which will prefill the referral code section, saving them the hassle. Upon receiving referral earnings, you’ll acquire a Referral Earnings section within your analytics dashboard.

Bridging the Gap 

Over the next several weeks, you can expect regular updates on the BrandArmy platform as we unveil new features with V2. That being said, please note that all creators will have to log in to the new BrandArmy. We ask you to be mindful of the following while we release BrandArmy 2.0:

• Take care to update any bank or payment information on the first login
• Reach out with any feedback via your BA rep or email directly to support@brandarmy.com 
• Keep an eye on your email and text inbox for automated announcements
• Have fun connecting with your audience on the new and improved BrandArmy!

Thank you for paving the path to what BrandArmy is today. Our creators remain our top priority and we look forward to our continued collaboration, trailblazing the best experience for makers and audiences alike.