Level Up Your Livestream: 7 Livestream Engagement Hacks

BrandArmy provides several ways to earn sustainable income from your content, with live streaming serving as one of the most popular methods by our creators. Live streaming on BrandArmy is easy– simply navigate to your BA channel, set stream access, and go live to connect with your audience and earn tips.

But creating a livestream and building an engaging space for your followers are two different things. Fortunately, we have a front row seat to what works and doesn’t for our creators. Below, we’ll share 7 proven techniques designed to level up your livestream game. 

7 Livestream Engagement Ideas 

Make your livestream more engaging with these proven strategies: 

Choose Your Own Adventure

Build an interactive environment by inviting your audience to guide your choices of your stream. This could be deciding what game to play, what music to listen to, or even the theme for your stream that night. The more input you can take in from your audience the better: allowing your fans to help direct your stream will breed excitement and loyal viewership. 

Invite an Unexpected Guest

Cross-pollinate your stream audience with other creators by inviting them to co-stream with you! Having an unexpected guest can be very exciting for your viewers and also makes it easier on you by giving you someone to engage with. Experiment with having guests inside and outside your niche– sometimes bringing in outsiders can make for a more varied conversation. 

Gamify Your Stream

Turn your stream into a game by creating a leaderboard for top viewers, commenters, and participants! For instance, maybe regularly attending viewers receive some sort of privilege. This could be as simple as selecting the type of music for the day’s stream, but you’d be surprised at just how far these small incentives can reach. 

Add Exciting Visuals 

Having interactive elements in the backdrop of your stream, whether they are physically there or digitally rendered, is another way to differentiate yourself from other streamers. Consider using tools like a spinning wheel or leaderboard to help your audience members get excited about being a part of your stream. 

Build Anticipation

No one will be able to enjoy your engaging livestream if they don’t know about it in the first place. Create anticipation by letting your viewers know your stream is coming up. Market your stream across social media, taking care to use relevant features like countdown clocks or direct linking via your bio or social stories.  

Make An Exclusive Stream

Do you have a group of superfans? Or perhaps you want to reward your loyal newsletter subscribers? Create an exclusive stream where only a special subset of your subscribers can access via an exclusive link. This exclusivity can help build a closer connection with top-shelf fans and keep those fans coming back on a regular basis.

Make Your Livestream a Regularly Recurring Event 

You want your audience to anticipate and look forward to your next live stream naturally. To do this, it’s important to create some semblance of regular streaming intervals. Maybe you have Q&A Fridays, where your audience can ask your anything. Perhaps you have music Mondays where you showcase or review your favorite music– whatever it may be, create sustainable themes and timing you can commit to on a regular basis: make it easy for your audience to tune in. 

Livestream Engagement FAQs

Up your livestream game with these commonly asked questions and answers: 

How do I make my livestream more engaging?

We share multiple strategies for making your livestream more engaging above, but essentially, it boils down to providing a unique experience that’s specialized to your audience. You can create an engaging environment for your viewers by working in games to your stream, inviting special guests, and taking care to interact with your audience. 

How do I promote my live stream?

You can promote your live stream by creating anticipation across social media and sharing your livestream links through tools like stories and community tabs. Streamers also frequently cut down their streams into short-form video clips and post them on social platforms which can drive additional growth. 

How do I grow my streaming audience?

The best way to grow your streaming audience is ideally word-of-mouth– make your stream such a fun place to be, your viewers naturally come back for more one week to the next. You can create visibility for your streams via social media, but make sure you stream on a predictable schedule so that your audience comes to expect your stream on a regular basis. 

How do you stand out in streaming?

You can stand out in streaming by creating exclusive experiences for your audience– whether that’s adding unique value for your audience, inviting special, surprised guests, or creating a more interactive experience is up to you! 

Have fun using these inventive ideas to create live streams that your audience wants to come back to time and time again.