7 Powerful Online Community Building Strategies for Success

Just about every brand can benefit from sending socials to the stratosphere. Whether it comes naturally to you or not, creating a true online community is a prerequisite to mass market success in the modern age. 

It’s easy to confuse followers and community, but rest assured the two are not the same. The latter is much more important, as a dedicated audience is precisely what unlocks a sustainable career for creators.

We’ll detail seven key strategies to help you build a strong, self-flourishing online community below, regardless of your niche: 

Build Your Community With These 7 Strategies 

Without further ado, here are seven proven strategies designed to help you grow and sustain a community around your creations: 

Remember That It’s Not Just About You

In the early days of building your community, you might find that there isn’t a lot of initial interest in your daily vlogs or get-ready-with-me-content, per se. This is because you need to give your audience a reason to care and culminate around you– your future fans to know you yet, so you have to find points of common interest, just as you would when getting acquainted with new people in your day-to-day life. 

Speak on topics near and dear to your heart that demonstrate some of the values of your future community. This will help you naturally find fans and help your audience start to understand your personality in a low-stakes environment. 

Target Different Sectors Within Your Audience

A robust community is not made up of just superfans. You’ll likely find that your audience is broken down into several natural tiers, each with its own level of dedication and interests. Cater different pieces of content to the various sectors of your audience, and identify target goals for each. 

You BrandArmy channel allows you to segment audience members into multiple subscription tiers, delivering individualized feeds with the click of a button. You can also repurpose content from one subscription audience and repackage it to another for quick syndication. 

Collaborate and Cross-Pollinate

Your community grows when you choose to broaden your horizons. Take the time to meet those in and outside your respective community, and collaborate on each other’s channels wherever possible. Exposing yourself to new markets is an essential skill for any creator trying to grow their following, so you’ll likely find several willing partners with the right pitch. 

Ask For Your Audience’s Input

Not sure what to put out next? Ask your audience! Too often we forget that our audience serves as one of the best free consultants available when it comes to building your brand. The best part is that your community will enjoy being a part of the process, all while cutting down on the creative fatigue that comes with constantly churning out new ideas. 

Curate Livestreams and Experiences 

A great way to spark strong connections is to build truly interactive experiences for your audience. This could be setting up a livestream via BrandArmy, where your audience can send tips and gifts while enjoying the stream. You can also invite top followers to an exclusive invitation for a price of your choosing on your channel. 

While putting out engaging content is king for establishing a connection, maintaining a strong bond with your fans starts with interactive experiences. 

Show Gratitude

Few things mean more to your audience than receiving explicit feedback that their contributions are well-received and valued. Always take a moment to thank your followers, whether that’s putting out a heartfelt message on stories, or taking the time to reply to a particularly thoughtful comment. 

Choose Quality and Quantity

Creators often make the mistake of waffling between betting on quality or quantity, when the truth is that quantity can beget quality and vice versa. In other words, you need both to thrive and continuously connect with your audience. Find a way to sustainably put out content, but remember that every piece of content does not have to be absolutely showstopping. 

Above all, the most important tenant when it comes to growing your community is to just keep going. It’s easy to get discouraged en route to building your platform, but the growing pains ultimately help you find your true audience, eventually cultivating a following that’s uniquely suited to you. 

As you start to grow your fanbase, take charge of your own platform through a BrandArmy channel. With BrandArmy, you can build your own subscription service with customized tiers and sell digital assets at a price of your choosing. See if you qualify for a free channel using this application portal.