5 Actionable BrandArmy Launch Tips to Boost Sales & Engagement

Congratulations! You’ve successfully applied and gained access to your BrandArmy page. It’s time to make the most of your launch. Set the standard for your BA account and kick off a successful page with these proven strategies listed below. 

Profit From Your Passion: Why Full-Time Creators Use BrandArmy

Most full-time creators primarily rely on brand deals and sponsorships to support their living. The problem with both of these income sources is that they are both susceptible to the natural fluctuations of any social media platform, with somewhat sporadic rates and payout schedules. 

In contrast, fan-monetization platforms like BrandArmy provide hosting for fan subscriptions and exclusive content irrespective of any algorithm so you can consistently profit from your valuable creations. 

You set your own rates and have full control over your interactions with your audience. Plus, BrandArmy makes it easy for you to download and analyze data so that you can leverage your existing audience to continue growing your brand, all while earning more: 

How to Successfully Launch Your BrandArmy Page

Bridging the gap between your social media platforms and your BrandArmy page is key. Use these tips designed to increase engagement with your fans and increase your monetization potential in the process: 

1. Build Up the Buzz

Let your audience know ahead of time what they can expect from your BrandArmy page and where they can expect to find it once it’s live. Turn your launch into an experience by offering exclusive content and live streaming on launch day– you can share your BA links directly to any social platform to help your followers find your fan hub. 

You can also encourage other creators in your network to get started by using your unique referral code which can be found through SETTINGS > EDIT PROFILE > Referral Code. Referrals allow creators to earn 3% of the gross revenue a referred creator generates for one year. Building a BrandArmy network can help you and your colleagues create more anticipation behind your BA pages. 

2. Reward Early Adopters

You’d be surprised how much a simple thank you message from a creator can mean to a dedicated follower. Use BrandArmy’s direct message feature to thank your early BA page followers. You can also offer discounted subscription tiers for early adopters or other incentives to encourage your followers to check out your BA page on launch day. 

3. Prepare Content Drops

Any content creator knows that prepping for a launch of any kind can come with a lot of moving pieces. Before you set out to announce your BrandArmy page, stockpile excellent content to showcase to your first BrandArmy followers. You can use the scheduling feature to distribute content ahead of time to take some of the weight off of your big release day. 

4. Curate Exclusive Content 

One of the biggest draws to your BrandArmy page is the promise of exclusive content that cannot be accessed elsewhere. While you can certainly repurpose some of your creations for socials, it’s best to draw your fans in with an experience that’s unique to your BA page. Use tools like lists to boost interactions with your top customers and direct messages to connect directly with followers behind a paywall. 

5. Consistently Remind Your Audience

A successful launch day can be a great way to jumpstart your BA connection with fans, but your engagement should not stop there. Remember that you serve as the bridge between your social platforms and your BrandArmy page for your fans– if you’re not driving traffic to your page regularly, the chances of your fans navigating to your BA page organically are slim. 

Make a point to include strategic calls to action in as much of your content as possible long past your launch date. The first step to truly owning your audience is to help transition them onto a platform that you have full control over. 

BrandArmy FAQs

Are you counting down the days to your BA launch date? Use these commonly asked questions and answers to help you prepare for your new fan hub: 

What is BrandArmy used for?

BrandArmy is a fan-monetization platform where creators can offer subscriptions, content, community, and engagement to their followers all in one place. BrandArmy creators set their own prices for subscriptions and exclusive content. 

Why is BrandArmy different than other social media platforms?

Unlike other social media platforms, BrandArmy allows you to set your rates and ensure that your followers have access to every post– no more leaning on an algorithm. Creators have full control over data, analytics, and connecting with fans. 

How much does it cost to use BrandArmy?

It doesn’t cost anything to join BrandArmy. Creators are welcome to use the application portal to secure an account. Creators keep 85% of earnings with a standard BA account, and 65% with a channel manager who oversees as much or as little of the process as you’d like to create a passive income stream. 

Who can join BrandArmy? 

Currently, creators are welcome to apply to BrandArmy via this submission form. Applications are reviewed within 24 to 72 business hours by BrandArmy team members.