How Diego Chavez makes a living on BrandArmy

Magician, model, and pro content creator Diego Chavez has over 1MM followers across his Instagram, TikTok, Snap & YouTube accounts.

However, after years of growing these social accounts and winning over new followers daily, Diego learned a critical lesson: likes don’t pay the bills.

So he uses BrandArmy for that. 🚀

“BrandArmy changed my life and I’m actually making a significant amount of money.
As a content creator, it helps me earn in a consistent way.”

-Diego Chavez

How Diego migrates followers into his community

Diego uses his link in bio to create a funnel that moves followers from his various social accounts into the BrandArmy communities where he has full control.

➡️ Learn more about how to build a funnel for your social accounts.

But providing a link for followers isn’t quite enough; Diego knows he needs to promote it.

➡️ Learn more about how to promote your BrandArmy communities.

Just about every day, Diego posts stories, reels, and drops new content in his TikTok & Snap accounts. And no matter what the video is about, he makes sure to mention his free & paid communities and tells followers to click the link in his bio.

What Diego sells to his followers

Diego has been a popular creator for a long time now, but even all that experience doesn’t make him a mind-reader about what his followers want.

That’s why he’s divided his community into different content offerings:

Diego’s Army: a feed where all of his fans can keep up with what’s going on in his life

VIP: a subscription with the best of his behind-the-scenes content

Celebrity Access: a no-holds-barred feed where followers can DM with Diego and participate in events & livestreams

Diego makes sure to take photos & videos every day that she exclusively shares with his subscribers and can’t be found anywhere on social media.

➡️ Learn more about turning your media library into steady income.

Whenever he goes to the gym, Diego makes sure to document his fitness routine. He captures crazy footage at parties, events, and modeling shoots. And, most importantly, Diego saves some of his favorite magic tricks just for his paying subscribers.

Diego also takes custom requests! Followers can pay to message Diego with the details of a magic trick of specific piece of content they’d like.

How Diego prices his offerings

➡️ Learn more about how to start selling digital goods and subscriptions.

Diego understands the pathway his followers take as he guides them into converting into customers. That’s why he’s taken the critical first step of setting up a free subscription that’s easy for anyone to follow within a couple taps.

Inside “Diego’s Army” are exclusive opportunities to pay and unlock content, or to upgrade to the paid subscriptions.

For one-time purchases to unlock content, Diego likes to keep the price between $10-15. This is enough that he can generate real income for himself, but not so expensive that his followers can’t afford it.

For $9 per month, his VIP platform is the natural progression for many subscribers to the free feed. Especially if they’ve purchased content, that $9 price is a good deal for a feed of daily, exclusive content.

And at the top level, Diego charges $24 per month. He finds this price is in the sweet spot for followers who want total, unrestricted access.

Hear it directly from Diego

How to become a BrandArmy creator like Diego

If you have 10,000 followers or more on Instagram, TikTok, or YouTube, it’s very likely you qualify for access to BrandArmy’s powerful platform for creators to monetize.

Head here to apply!