Go Viral with BrandArmy

You just launched your BrandArmy profile and you’re ready to start selling… now what? To successfully turn your followers into customers, you’ll need to bridge the gap between your social platforms and BrandArmy channel.

This transition can understandably come with some growing pains, but we’ve put together some proven tips to help you promote your BrandArmy channel and in turn, start earning more from your content.

9 Tips to Promote Your BrandArmy Profile

Check out the actionable tips below to jumpstart your BrandArmy journey:

Optimize Your BrandArmy Channel

Before you start directing traffic to your BrandArmy profile, it’s essential to make something you’ve curated something worth seeing. What can your followers expect from your BrandArmy channel that they won’t find anywhere else?

Ideally, curate several pieces of high-value content to live on your BrandArmy profile so that your audience can dive in as soon as they make the jump to your page. First impressions are important, and so you’ll want to make the most out of your followers’ first visit to your page.

Make Regular Promotion a Habit

One of the biggest mistakes creators make is leaving their promotion to a single launch event. While a successful launch day is important, it’s not the end-all-be-all when it comes to growing a sustainable business. Make a habit out of regularly promoting your content and BrandArmy profile. Remember that it’s common wisdom that customers may need to be exposed to a particular brand or product seven times before they make a purchasing decision.

Show, Don’t Tell

It’s fine to be explicit now and then towards your customer base, but try to focus on showcasing what followers can find on your BrandArmy channel rather than telling them. No one likes to feel as though they’re being sold to– instead, think about what would make the draw to your BrandArmy profile irresistible to your following.

Create Content Series

There’s a reason why so many of us are prone to binge-watching Netflix – so many TV shows have perfected that art of the cliffhanger at the end of every episode to keep us hooked. Figure out what that looks like on your scale and provide full access on your BrandArmy channel, with teasers posted on your social profiles.

Become Visible In Your Target Spaces

Many creators overlook the power of comments and opportunities to showcase themselves as thought leaders in public spaces. Make sure you’re interacting with like-minded brands and pages, ideally collaborating with similar creators within your space. Even something as simple as answering a question or commenting under a post that’s tied to your niche can help you build your visibility over time.

Shoutout Your Supporters

Showing public gratitude to your supporters is a natural way to strengthen your connection and simultaneously build curiosity toward your BrandArmy channel. Thank your BrandArmy patrons on your social media pages or even create contests around BrandArmy participation– for instance, perhaps all those enrolled at a specific subscription level are automatically entered into a contest to earn free merchandise.

Make It Easy

It’s surprising just how much a convenient link placement or redirection can improve the sales of your business. Make sure you’re making the transition between your social platforms and BrandArmy as simple as possible.

Show Your Followers What They’re Missing

Sometimes, you won’t be able to convert your audience into customers simply because your followers aren’t aware of what they’re missing out on. Every time you put out a piece of high-value content on your BrandArmy, consider posting a teaser on your social stories paired with a link to your profile. Followers cannot become customers if they don’t know what they are buying.

Use Data to Perfect Your Sales Funnel

In the beginning, you might not have much prerequisite knowledge to go off of, but as you gain your first set of customers, take advantage of your free BrandArmy analytics to help you perfect your sales funnel. Take notice of which calls to action or platforms respond best to your promotion efforts and continue to experiment. Let your numbers and proven sales guide your strategy moving forward.

Hence, promoting your BrandArmy profile takes time and consistent, deliberate effort but it’s definitely worth your while. Paving the path for your followers goes a long way in helping you build sustainable income as an independent creator.

How to Monetize