Price Like a Pro

Whether you’re selling subscriptions or digital downloads, setting the right price point for your audience is an important part of the process. Set your prices too low, and you can easily burn yourself out, churning out tons of content just to get by. On the other hand, if you set your prices too high, you can quickly lose customer credibility, which is one of the undervalued and scarce resources available.

Luckily, we’ve compiled a checklist to help you set prices appropriately for your BrandArmy profile according to your goals. Run through these tips before you bring your next subscription or digital product to market:

1. Identify Your Goals As a Creator

The first step of pricing your products or subscriptions as a creator is analyzing the goals behind your BrandArmy and social media pages. Are you trying to make a living purely off of your digital content? Are you most enticed by widespread exposure? Do you find yourself somewhere in between?

Identifying your priorities will help you shape your product strategy and pricing accordingly. Remember, your audience doesn’t necessarily have to be large for you to profit from your creations– it’s all about finding the right audience and curtailing value to their specific needs in context with your performance goals.

2. Take a Look at Your Customer Base and Behaviors

It’s normal that various sectors and niches of creators are going to have different payout rates. Just look at YouTube– according to Yahoo Finance, the most profitable genres as of 2023 are personal finance, health, and travel.

You shouldn’t cater your content to a niche that isn’t authentic to you just to optimize payout rates: your lack of heart will shine through, which will result in little value to your audience.

Instead, take a hard look at your audience and identify the top potential customers within your respective space. What sorts of digital products are they buying? What would be valuable to them as consumers? Cater your products and pricepoint around your model customer.

3. Research Your Competitors and Consult Colleagues

Be sure to do your homework and check out other creators within your industry to see what they’re charging and providing in terms of value to their audiences. Consult colleagues and collaborators to collect as many working rates as you can before setting up shop. Knowledge is power, and the more information you can get upfront, the more likely you are to set a fair and effective price point from the get-go.

4. Consider Different Tiers Across Your Audience

Remember that there can be significant price differentiation within your audience as well. Consider setting up free tiers that provide limited access to your content, with the option to upgrade at a greater cost. This “freemium” model is perfect for getting potential customers in the door if you’re having trouble finding interested buyers.

5. Bundles, Incentives, and Other Sales Drivers

Don’t discount the power of creating custom content bundles, discounts, or providing other incentives when it comes to setting prices for your products. Reward repeat customers with discounted digital goods. You can also provide discounted products to subscribers to entice subscription sign-ups and additional sales.

6. Ask Your Audience and Iterate

Many creators make the mistake of forgetting to include their followers in the process. If you find yourself getting lost, simply ask your followers how much they would feasibly pay for your product or subscription service. This could be done through an X or Instagram poll, or simply asking for your followers to comment their opinions on a post.

Not only does this data boost engagement on your profile, but it also gives you valuable data on the serviceable price point for your unique customer base.

Digital Product and Subscription Pricing Strategies FAQ

Are you searching for a little more context around pricing your BrandArmy profile? Here are a couple of commonly asked questions and answers to help you on your path to price setting:

How much does BrandArmy cost?

It is free to create and start monetizing on BrandArmy. Creators on BrandArmy earn 80-85% per sale and set their own prices according to the needs of their audiences.

What should I price my subscriptions on BrandArmy?

You should price your subscription based on the news of your audience and value provided as depicted above. BrandArmy allows you to set your own prices and create multiple subscription tiers within your BrandArmy profile.

How do I drive traffic to my online store?

You can drive traffic to your BrandArmy storefront by leveraging your presence on social media. Give your followers a reason to visit your BrandArmy, and provide them with a link to your profile to make the transition as seamless as possible.

Setting prices for your BrandArmy profile is ultimately highly personalized and dependent on your path as a creator. Hopefully, these strategies will make it easier for you to connect with your audience and monetize your work at a fair, viable rate.

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